Recently I have had the pleasure of speaking at Digital Film Marketing 2, a one-day seminar organised by FOCAL for Swiss Film Industry Professionals. Not only speaking, but contributing to a better understanding of the digital landscape by answering many questions during the whole day. If you know where I come from, it will not surprise you that I loved it.

There were many interesting discussions and, to my great pleasure, a growing awareness of the lack of knowledge a major part of the film industry has had in digital matters. (And strategy.) One day wasn’t enough time, but it was a solid beginning of a great conversation and much-needed mind-shift. Above all: a common mind-shift… much needed, too, it seems: the few attendees who have a great affinity to both cinema and the social web expressed “a sense of relief” after the seminar because they would feel “less alone”.

Why did I entitle my presentation “Digital Film Marketing: more than marketing”? Because my three key messages were the following: Continue reading →