Category Archives: Yours Truly

“If a computer is right 99% of the time, I wouldn’t want to be the 1% case”

A few days ago my FB memories reminded my of the time I discussed Artificial Intelligence on Swiss National Radio during a segment called “Artificial intelligence: between fantasy and reality”. The program was in French, and I’ve always wanted to translate it. Now seems as good a time as any, so no more procrastinating.

The title of this blog post is drawn from the interview and alludes to the fact that if you have been misjudged by AI you could have a hard time rectifying the situation – because algorithmic decision makes it difficult to know whom or what to hold accountable. When reading, please keep in mind that this is drawn from a spoken, non-scripted discussion originally taking place in another language. Furthermore, it’s from one year ago, which is why there is no mention of recent AI initiatives such as AI Now or Ethics and Governance of AI. While it was not my best interview, and there is so. much. more. to say about AI, I might still have managed to get a few major points across… What do you think?

The interview (excerpts)

Picture: Roomba

– Moderator: Artificial Intelligence is a reality we talk about more and more often. AI or the ability of a machine to argue like a human or even better. And as often, some are gleeful about it whereas others paint a darker picture of the future, even predicting the end of mankind. Well, let’s calm down and study the question more calmly. To do this we’ve got two journalists, Huma Khamis and Didier Bonvin, welcome. And we’re with you, Anna Jobin. You’re a sociologist and doctoral candidate at the Laboratory of Science and Technology Studies (STSlab) of Lausanne University. Anna Jobin, to start, what is your implication, your link to this “artificial intelligence”?

AJ: As a sociologist I’m interested in the social aspects of technologies, including AI. My own research centers on how humans cohabit with complex algorithmic systems, something we do already. And this is the link: complex algorithmic systems – which are one sort of AI.

– [Mod] So you link the general population and science? Do you try to understand and interpret them for us?

Well, in my opinion science and the general population are not two distinct entities. It’s a symbiosis with many questions about the use, but also the distribution and creation of these technologies.

Switch to Huma Khamis, who does an excellent job recalling the history of well-publicized applications of AI, from Deep Blue to AlphaGo and YuMi, and reminds everyone that most of us carry AI in our pocket in form of a smartphone. She ends by mentioning Ellie, a robot detecting depression largely based on face recognition technologies.

– [Mod] Anna Jobin, is this real progress? What do you make of this? Would you say we could do better, are we late at this point?

Of course, as has been said, there have been mindblowing advances within the last years. For instance in calculations – they have always been done, but there has been progress in doing them with computers, merging them with technologies, new materials that have only been used for decades… Secondly, there has been an automation of these calculations, an automation made possible by these computers. And as a third ingredient I’d point to data, no matter whether they have been generated by sensors and integrated in the system subsequently, or whether they represent “available” digital traces generated by our activities.

– [Mod] At what moment did we go from automated calculations to things like emotion recognition? Has there been a border, at one point, that has been crossed, or have we made real progress after years of stagnation?

It is an ancient human dream to reproduce that which makes us human. However, one mustn’t forget that what we consider being human has changed over years, decades and centenaries. It is not the first time that we think the essence of humanity is located in the brain, but even this time it is rather novel.

Huma Khamis and Didier Bonvin discuss Ray Kurzweil, his theory of “singularity”, and what makes us human: feelings? imperfections?

– [HK] So Anna Jobin, you’re part of the Laboratory of digital cultures and humanities, do you think this AI will be able to generate a culture and feelings of its own? And to evolve as we evolve with our imperfections? Will it be able to create imperfections?

AI is already creating its own culture if we look at Netflix and its algorithms of suggestion and classification. But it’s always in symbiosis with humans, which is why I think the idea of the “cyborg” is much closer to reality than a neat distinction between mankind and machine. A distinction that is rather recent and considers both as two clearly separated species by, notably, elevating machines to a species on its own. This of course paves the way to “robots rise up and fight for their survival” – which in and by itself is a very interesting vision of things…

But if we speak of the future, what I’m actually interested in is why we speak in a certain way about the future. I think our visions, fears, utopias and dreads reveal more about us today than they do about the future.

– [HK] Speaking of dreads and fears, we spend a lot of time trying to save human treasures, for instance in Digital Humanities. Is this an emergency because we will disappear?

Humans have always aimed at documentation, from oral tradition to writing to printing et cetera. Now that these great tools of information storage are available, that we try to make use of them for archiving and for digitizing our heritage does not seem like a surprising step. Of course they imply questions about the ways in which a format imposes its particularities on the content, but that’s not what we’re discussing today. What seems much more important to me regarding dreads and fears are – without going down to road until the end of human kind – the forms of autonomy within systems that learn “by themselves”, without forgetting that they have at one point been programmed to learn, so there has been a human intervention at the very beginning. […] There have been decisions about, for instance, the process by which the system will learn, or the parameters that will be taken into account for the learning. Although we might not have access neither to the exact process of learning, as is the case in deep learning,  nor to the justification of the results, there have been definitions and human values influencing the system at the very beginning. However, the problems begin if we don’t have access to the process of justification. Let’s imagine a robot will let us know that, according to its calculations, it would be unreasonable to undertake a medical intervention. Because, by taking into account your age and what you contribute to society through your work, a certain medical intervention might simply not be worth it? … Who are you going to discuss things with? Are you going to argue with a robot, a machine? Or a doctor? And which of these options are you more comfortable with?

Follows a discussion about the the Turing test and the chatbot, Eugene Goostman that had been announced to have passed it, before experts quickly denied its “victory”.

– [Mod] What do you think about this Anna Jobin? There’s debate…

The Turing test is very interesting and it has sparked a competition in the development of chatbots, which is great. Then again, it is a small test within a very limited area: conversation, and to be precise: linear conversation, which goes question/answer and so forth. It’s a very limited form of human interaction. If we look at artificial intelligence let’s start by asking the question about intelligence and what we actually mean. Logic intelligence, linguistic intelligence – but is there creative intelligence, emotional intelligence, inter- or intra-personal intelligence? Et cetera. And yes, there is great progress in very specialized areas, and scientific intelligence…

– [Mod] Several areas progress at the same time.

… yes, but to combine all of these and proclaim that the sum of these parts makes a human is, I am convinced, the wrong conclusion.

DB mentions the Open letter on AI and how Stephen Hawkins thinks AI could bring the end of mankind.

The point you’ve been making about being worried that there will be a threat 50 or 100 years from now [in form of a robot uprising]… it’s still rather hypothetical and I suggest we leave it to Hollywood and science fiction authors. However, there’s the much more recent issue of weapons such as L.A.W.S., lethal autonomous weapon systems. These have been very well created by humans. At one point it is a political issue: what do we want to do with these possibilities – no matter whether we call it “AI”, or “technological power”, or whatever. It is a questions for humans, why do we want to use it, what do we want to develop. We’re all impressionable by a robot, and well, a bi-pedic, advancing on two legs…

– [Mod] … you’res speaking of Google’s Atlas robot. It walks on its own on snow, and if pushed it gets up again.

Yes, and that really is impressive technologically speaking. However, let’s not forget that Boston Dynamics is also in the military business, and even if Google makes promises about its use…

– [Mod] … it will only be used for the love of humanity.

To balance things, HK underlines areas where AI is used for good, e.g. the medical domain, care, etc.

– [Mod] Your last words, Anna Jobin?

I’d like to take up what Huma Khamis said. The potential exists, but it is up to humans to make up their minds what they will use it for, it is used for good? But also: are predictions based on the correct model? Meaning: in which area might it be useful to predict the future based on the past, and whether, for instance, statistical evaluations are the right model. If a computer is right 99% of the time, I wouldn’t want to be the 1% case. How are we going to deal with these question with regard to potential harm, with regard to transparency of the process, and with regard to responsibility?

– [Mod] Anna Jobin, sociologist and doctoral candidate at the Laboratory of Science and Technology of Lausanne University, thank you for accepting our invitation.

Looking forward to LIFT 13

Three months from now, my favourite conference will take place: LIFT.

What do I like about LIFT conference? I have been given the opportunity to explain this in a recent mini-interview for their website:

Why do you come to Lift?
Lift treats technology and innovation the only sensible way: from a people’s perspective. It goes beyond specific “fields” (tech, marketing, etc.) and easy dichotomies (good/bad, real/virtual), always with a clear focus on our future as individuals and society. It is all about interaction and the intersection of different kinds of knowledge. Same goes for the participants: I love engaging with designers, programmers, artists, entrepreneurs, journalists, students… and sociologists, of course. At Lift, I feel both understood and challenged, which is unique, because Lift is about the big picture as much as it is about the details.

This will be my 5th edition and this time, I promise, I will talk about it here. I blogged about TEDxZurich and the Crisis Mapping Conference in 2011, but I have not found the right approach for LIFT yet.

However, there is one articles directly inspired by a LIFT talk (about algorithms), and two other articles that I know would not exist without everything I got from the conferences (about the porn TLD .xxx and about general web issues).

The parts of their 2013 program which are announced already are very promising… Will I see you there?

Interview: Community Management in Switzerland

a community manager is polyvalent like a swiss army knifeA few weeks ago, I have had the honour of being asked by Victoria Marchand about my views on community management in Switzerland. The interview [in French] has been published in the spring issue of CominMag (trade magazine for communication experts) as well as on communitymanagers.ch (official site of the Swiss community managers association). It has since also been picked up by my former faculty and included in their spring newsletter. A big thank you to everyone involved in spreading my humble opinion. I have, in the meantime, translated the interview into English and now decided to publish it on my blog in order to keep the discussion going:

Community Management is …?

Community management means taking care of the online presence of a company, brand or product. This includes managing a community actively (e.g. with publications) as well as passively (e.g. monitoring).

Ideally, community management contributes to coherence between strategy, corporate culture, desired reputation and perception from outside – this is why an overall vision and approach should go beyond a single department or hierarchical level (“silo”). And although I am aware that this opinion is widely discussed, I advocate for a clear distinction between social management and community management since the later means implication on a strategic level. Continue reading

Digital Film Marketing: more than marketing

Film Industry Marketing free admissionRecently I have had the pleasure of speaking at Digital Film Marketing 2, a one-day seminar organised by FOCAL for Swiss Film Industry Professionals. Not only speaking, but contributing to a better understanding of the digital landscape by answering many questions during the whole day. If you know where I come from, it will not surprise you that I loved it.

There were many interesting discussions and, to my great pleasure, a growing awareness of the lack of knowledge a major part of the film industry has had in digital matters. (And strategy.) One day wasn’t enough time, but it was a solid beginning of a great conversation and much-needed mind-shift. Above all: a common mind-shift… much needed, too, it seems: the few attendees who have a great affinity to both cinema and the social web expressed “a sense of relief” after the seminar because they would feel “less alone”.

Why did I entitle my presentation “Digital Film Marketing: more than marketing”? Because my three key messages were the following: Continue reading

Film industry and internet – social media as a transformer of business

Screens internet social media transformation of film businessWhy the recurrent focus on the film industry? Let me tell you where I come from.

Over a decade ago, I have started working in the film industry in what qualifies easily as a dream job: programming and acquisition for an independent film distribution. My actual work experience with movies had started much earlier, when selling tickets in a local movie theatre, but it was with the film distribution that I really plunged in, attended film festivals all over the world and learnt about the trade. A trade, an industry, fairly untouched yet by the internet. No social media yet.

Since then, a lot has changed: social media has arrived. So has broad band internet. Digitalisation everywhere. Piracy has become an issue. Continue reading

[French] Industrie de Cinéma et Internet – l’influence des réseaux sociaux

Exceptionally, this article is in French. English speaking readers might want to read “Film industry and internet – social media as a transformer of business”.

Industrie de Cinéma et Internet - l'influence des réseaux sociauxPourquoi internet et les réseaux sociaux représentent un enjeu crucial pour l’industrie de cinéma indépendant? Quels points sont à considérer lors des réflexions autour une présence digitale?

A ce sujet, j’ai été invitée à donner une conférence chez Fonction:Cinéma, une structure qui vise à encourager la création cinématographique indépendante à Genève et en Suisse romande. Continue reading

Community Management for Ecowizz

It is all about interaction. Interaction online and interaction offline. This is what has brought me to Social Media: interaction online par excellence.

And if you have already visited my profile page, you might have noticed a special bond with “community management”. (Actually, I have been one of the first members of the Swiss Community Managers Association after attending its very first – yet informal – meeting almost two years ago.) A special bond – despite the fact that community management is not naturally associated with the strategical level. Theoretically.

In reality, interaction is crucial on every level.

A good strategy needs good community management to really work. This is why whatever “social media strategy” should not only be tailored to the company/market/cause at hand but also consider realistic execution, i.e. take into account internal organization, culture and resources. Continue reading