Technology: corporate vs. humanitarian needs and trends

Lybia Crisis Map by UshahidiThis week, the 3rd International Conference of Crisis Mapping was held in Geneva. However, don’t expect this article to be a wrap-up. No, a wrap-up is later or elsewhere. This article is just one of many inspirations by ICCM put into words, reflecting on our expectations in technology and the direction we are heading.

It is about where we expect technology to take us. If we don’t know what is possible, our estimates will always be wrong.

During the first day’s keynotes and Ignite sessions it became very clear already: what is expected from technology – and the way it is used – corresponds explicitly to some requirements/trends identified independently from humanitarian applications already. I had to realize that it makes a lot of (imaginary?) boundaries between corporate and non-profit disappear.

(However, let’s not forget that the weight of a need/trend is very different in the two areas: what is an interesting tool for branding/customer retention/sales/… or simply a nice gadget in the corporate world can have life-saving impact in the humanitarian field. Nothing less.)

Gameification

In countries where there are no accurate maps, how to get people to contribute to the Humanitarian Open Street Map project? And how to get them to contribute useful data? Learning by doing. Kate Chapman said that in Indonesia, they organized a contest at a university where teams of students were invited to map their city. 5 points for each building mapped, 1 point for everything else.

User-based design and simplicity

Before a crowd-sourced mapping of Indonesia was even possible, the tool had to correspond to something people were able to understand. Kate Chapman explained that they had to adapt the iconography and create icons that would make sense to Indonesian people – the standard Western ones simply wouldn’t. Continue reading

“Adult” TLD .xxx is just the beginning

Do you watch internet pornography? Chances are you do: worldwide, there are 72 million visitors monthly to pornographic web sites, and 42.7% of internet users view adult entertainment.

Before you start arguing about statistics, their meaning, their biases, know this: I agree with being critical – but the point I’m trying to make doesn’t depend on the figures.

A lot of online adult entertainment is watched by a lot of people. That’s a fact. Just check out the most popular sites of your country, and you will probably find a couple of pornographic sites among the top 50. They occurr usually clustered, starting e.g. around position 40 for the US, position 30 for France and Great Britain, position 25 for Germany, and position 20 for Switzerland and Italy at the time of writing.

Another fact: The ICANN has authorized, a few months ago, the (sponsored) top-level domain .xxx – after a decade of debate. Continue reading

VoD & Social Web – some basics

I have written before about why basic education about digital is needed.

This diagnosis was not only one of the significant results of my Master Thesis. I also experience every day in my work that many people know very little about computers, the internet etc. Basic knowledge is lacking.

There are many reasons for this lack of knowledge. One of these reasons: there is a lot to learn and there is tons of “learnable” stuff around. Even if you wanted to start learning today, you may not know where to start.

Because: How do you know what you should learn if you don’t even know what you could learn?

The presentation I have given last week for FOCAL to Swiss film industry people has been conceived with exactly this logic in mind, i.e. with respect to the state of knowledge about digital I have been observing within the last years. The very positive feedback I received afterwards by the participants themselves – which is always appreciated – has been encouraging.

Don’t get me wrong: these professionals know their trade. Some of them have decades of experience in the film industry. However, their trade is not what it used to be: digital has been – and will keep! – changing this industry in a profound way. And it is more difficult to take step two if you have never taken step one…

Here are the presentation “slides” [in German only – well, with a lot of English expressions anyway]:

PS: My part was only one piece of the puzzle: I’ve had 4 great co-presenters. A follow-up article on the entire workshop is coming soon to a theatre near you website well known to you.

Top picture by S Richards Photography

What was TEDxZurich?

Yesterday, I have attended TEDxZurich. TED stands for technology, entertainment, design and is branded “ideas worth spreading”. What is TED and TEDxZurich?

There is, of course, the official answer to this question.

And then, there’s my personal answer: TEDxZurich is many things at the same time. It is conference, entertainment, education and community, it is a networking event, a recruiting platform, a film set and, accessorily, an advertising opportunity.

I’ll explain myself, by starting with the last point.

Advertising

Almost 1 year ago already, TED aligned their advertising strategy with their core values. They created a competition called Ads Worth Spreading, perfectly in spirit with pull marketing: ads should be so good people would actually want to watch them.

They succeded. Because it is a great illustration of transmedia storytelling, I would like to share with you The Chase Film, one of the winning ads, screened at the very beginning of TEDxZurich.
Continue reading

Digital reality: education needed

There are still many people who do not seem to be aware of the impact and the potential of internet. People who use it, probably, but who have not adopted it.

You surely know who I’m talking of: the teacher who thinks Facebook is evil… the marketing person who has never even thought about putting an ad on Google or Facebook… the politician who tweets only during election campaign… the people who still don’t know a bcc-field in e-mails exists… Continue reading

TEDxZurich

October 4, 2011 (Zurich)

To my great pleasure, I have been handed one of the highly sought after invitations for TEDxZurich. I am looking forward to attending this promising event.

TEDxZurich is a day of wonder, inspiration and awe. You will meet and get to know interesting people and learn about topics you never thought about before. The event is a series of short talks, ranging from about five to eighteen minutes length. Between the talks, you get to listen to amazing music and eat some great food.

(What is TEDxZurich)

Please let me know if you will be there, too. It would be nice to get in touch…