When I was asked to replace Matthias Lüfkens, former Head of Digital Media at the World Economic Forum and now Managing Director EMEA of Digital Practice at Burson-Marsteller, at a presentation for business owners about social media, I accepted gladly. And I decided to put the emphasis on increasing the attendees’ overall understanding of social networks and the impact of digitalisation in general.
Over a decade ago, I have started working in the film industry in what qualifies easily as a dream job: programming and acquisition for an independent film distribution. My actual work experience with movies had started much earlier, when selling tickets in a local movie theatre, but it was with the film distribution that I really plunged in, attended film festivals all over the world and learnt about the trade. A trade, an industry, fairly untouched yet by the internet. No social media yet.
Since then, a lot has changed: social media has arrived. So has broad band internet. Digitalisation everywhere. Piracy has become an issue. Continue reading
Exceptionally, this article is in French. English speaking readers might want to read “Film industry and internet – social media as a transformer of business”.
A ce sujet, j’ai été invitée à donner une conférence chez Fonction:Cinéma, une structure qui vise à encourager la création cinématographique indépendante à Genève et en Suisse romande. Continue reading
This week, the 3rd International Conference of Crisis Mapping was held in Geneva. However, don’t expect this article to be a wrap-up. No, a wrap-up is later or elsewhere. This article is just one of many inspirations by ICCM put into words, reflecting on our expectations in technology and the direction we are heading.
It is about where we expect technology to take us. If we don’t know what is possible, our estimates will always be wrong.
During the first day’s keynotes and Ignite sessions it became very clear already: what is expected from technology – and the way it is used – corresponds explicitly to some requirements/trends identified independently from humanitarian applications already. I had to realize that it makes a lot of (imaginary?) boundaries between corporate and non-profit disappear.
(However, let’s not forget that the weight of a need/trend is very different in the two areas: what is an interesting tool for branding/customer retention/sales/… or simply a nice gadget in the corporate world can have life-saving impact in the humanitarian field. Nothing less.)
In countries where there are no accurate maps, how to get people to contribute to the Humanitarian Open Street Map project? And how to get them to contribute useful data? Learning by doing. Kate Chapman said that in Indonesia, they organized a contest at a university where teams of students were invited to map their city. 5 points for each building mapped, 1 point for everything else.
User-based design and simplicity
Before a crowd-sourced mapping of Indonesia was even possible, the tool had to correspond to something people were able to understand. Kate Chapman explained that they had to adapt the iconography and create icons that would make sense to Indonesian people – the standard Western ones simply wouldn’t. Continue reading
Yesterday, I have attended TEDxZurich. TED stands for technology, entertainment, design and is branded “ideas worth spreading”. What is TED and TEDxZurich?
There is, of course, the official answer to this question.
And then, there’s my personal answer: TEDxZurich is many things at the same time. It is conference, entertainment, education and community, it is a networking event, a recruiting platform, a film set and, accessorily, an advertising opportunity.
I’ll explain myself, by starting with the last point.
Almost 1 year ago already, TED aligned their advertising strategy with their core values. They created a competition called Ads Worth Spreading, perfectly in spirit with pull marketing: ads should be so good people would actually want to watch them.
They succeded. Because it is a great illustration of transmedia storytelling, I would like to share with you The Chase Film, one of the winning ads, screened at the very beginning of TEDxZurich.
October 4, 2011 (Zurich)
To my great pleasure, I have been handed one of the highly sought after invitations for TEDxZurich. I am looking forward to attending this promising event.
TEDxZurich is a day of wonder, inspiration and awe. You will meet and get to know interesting people and learn about topics you never thought about before. The event is a series of short talks, ranging from about five to eighteen minutes length. Between the talks, you get to listen to amazing music and eat some great food.
Please let me know if you will be there, too. It would be nice to get in touch…