Tag Archives: social media

Internet, Power and Semantics

Millions of links are shared on Twitter each day.

A fraction of these links end up in my timeline, shared (and sometimes authored) by the accounts I follow. Most of the time, they point me to great articles I might have missed otherwise.

Below you can find links to some of these articles.

I have selected them for their originality and relevance. They have all been brought to my attention via Twitter and provide crucial insights into various issues  related to the internet:

I urge you to read them now. All of them.

Social media – a general sociological approach (1/3 – structure)

Of course there are many ways sociology can contribute to a better understanding of what is happening online: the field is vast, and so is the number of experts and studies. This blogpost has become a series and is – more or less – an English translation of a presentation I have recently given in French, picking up a few of the theoretical frameworks which illustrate the impact of social media on the way we do business… and on our lives in general. Continue reading

Film industry and internet – social media as a transformer of business

Screens internet social media transformation of film businessWhy the recurrent focus on the film industry? Let me tell you where I come from.

Over a decade ago, I have started working in the film industry in what qualifies easily as a dream job: programming and acquisition for an independent film distribution. My actual work experience with movies had started much earlier, when selling tickets in a local movie theatre, but it was with the film distribution that I really plunged in, attended film festivals all over the world and learnt about the trade. A trade, an industry, fairly untouched yet by the internet. No social media yet.

Since then, a lot has changed: social media has arrived. So has broad band internet. Digitalisation everywhere. Piracy has become an issue. Continue reading

[French] Industrie de Cinéma et Internet – l’influence des réseaux sociaux

Exceptionally, this article is in French. English speaking readers might want to read “Film industry and internet – social media as a transformer of business”.

Industrie de Cinéma et Internet - l'influence des réseaux sociauxPourquoi internet et les réseaux sociaux représentent un enjeu crucial pour l’industrie de cinéma indépendant? Quels points sont à considérer lors des réflexions autour une présence digitale?

A ce sujet, j’ai été invitée à donner une conférence chez Fonction:Cinéma, une structure qui vise à encourager la création cinématographique indépendante à Genève et en Suisse romande. Continue reading

Target moments, not target audiences.

Target moments - social media momentsIt was on Steve Bridger’s blog that I’ve discovered the quote (by Anne) “It is about target moments, far more than it is about target audiences.”

Target moments – I immediately fell in love with that notion, feeling that it contains a lot of what I have been trying to explain when talking about Social Media. Continue reading