Recently I have had the pleasure of speaking at Digital Film Marketing 2, a one-day seminar organised by FOCAL for Swiss Film Industry Professionals. Not only speaking, but contributing to a better understanding of the digital landscape by answering many questions during the whole day. If you know where I come from, it will not surprise you that I loved it.
There were many interesting discussions and, to my great pleasure, a growing awareness of the lack of knowledge a major part of the film industry has had in digital matters. (And strategy.) One day wasn’t enough time, but it was a solid beginning of a great conversation and much-needed mind-shift. Above all: a common mind-shift… much needed, too, it seems: the few attendees who have a great affinity to both cinema and the social web expressed “a sense of relief” after the seminar because they would feel “less alone”.
Why did I entitle my presentation “Digital Film Marketing: more than marketing”? Because my three key messages were the following: Continue reading
Why the recurrent focus on the film industry? Let me tell you where I come from.
Over a decade ago, I have started working in the film industry in what qualifies easily as a dream job: programming and acquisition for an independent film distribution. My actual work experience with movies had started much earlier, when selling tickets in a local movie theatre, but it was with the film distribution that I really plunged in, attended film festivals all over the world and learnt about the trade. A trade, an industry, fairly untouched yet by the internet. No social media yet.
Since then, a lot has changed: social media has arrived. So has broad band internet. Digitalisation everywhere. Piracy has become an issue. Continue reading
Exceptionally, this article is in French. English speaking readers might want to read “Film industry and internet – social media as a transformer of business”.
Pourquoi internet et les réseaux sociaux représentent un enjeu crucial pour l’industrie de cinéma indépendant? Quels points sont à considérer lors des réflexions autour une présence digitale?
A ce sujet, j’ai été invitée à donner une conférence chez Fonction:Cinéma, une structure qui vise à encourager la création cinématographique indépendante à Genève et en Suisse romande. Continue reading
I have written before about why basic education about digital is needed.
This diagnosis was not only one of the significant results of my Master Thesis. I also experience every day in my work that many people know very little about computers, the internet etc. Basic knowledge is lacking.
There are many reasons for this lack of knowledge. One of these reasons: there is a lot to learn and there is tons of “learnable” stuff around. Even if you wanted to start learning today, you may not know where to start.
Because: How do you know what you should learn if you don’t even know what you could learn?
The presentation I have given last week for FOCAL to Swiss film industry people has been conceived with exactly this logic in mind, i.e. with respect to the state of knowledge about digital I have been observing within the last years. The very positive feedback I received afterwards by the participants themselves – which is always appreciated – has been encouraging.
Don’t get me wrong: these professionals know their trade. Some of them have decades of experience in the film industry. However, their trade is not what it used to be: digital has been – and will keep! – changing this industry in a profound way. And it is more difficult to take step two if you have never taken step one…
Here are the presentation “slides” [in German only – well, with a lot of English expressions anyway]:
PS: My part was only one piece of the puzzle: I’ve had 4 great co-presenters. A follow-up article on the entire workshop is coming soon to a
theatre near you website well known to you.
Top picture by S Richards Photography