Category Archives: Yours Truly

[French] Industrie de Cinéma et Internet – l’influence des réseaux sociaux

Exceptionally, this article is in French. English speaking readers might want to read “Film industry and internet – social media as a transformer of business”.

Industrie de Cinéma et Internet - l'influence des réseaux sociauxPourquoi internet et les réseaux sociaux représentent un enjeu crucial pour l’industrie de cinéma indépendant? Quels points sont à considérer lors des réflexions autour une présence digitale?

A ce sujet, j’ai été invitée à donner une conférence chez Fonction:Cinéma, une structure qui vise à encourager la création cinématographique indépendante à Genève et en Suisse romande. Continue reading

Community Management for Ecowizz

It is all about interaction. Interaction online and interaction offline. This is what has brought me to Social Media: interaction online par excellence.

And if you have already visited my profile page, you might have noticed a special bond with “community management”. (Actually, I have been one of the first members of the Swiss Community Managers Association after attending its very first – yet informal – meeting almost two years ago.) A special bond – despite the fact that community management is not naturally associated with the strategical level. Theoretically.

In reality, interaction is crucial on every level.

A good strategy needs good community management to really work. This is why whatever “social media strategy” should not only be tailored to the company/market/cause at hand but also consider realistic execution, i.e. take into account internal organization, culture and resources. Continue reading